personal data by AUDI AG, Auto-Union-Straße 1, 85045 Ingolstadt ("we")
in connection with the use of this website, the creation of a route and
the subscription to the newsletter.
Personal data is any information that relates to an identified or
identifiable natural person. A natural person is considered to be
identifiable, if they can be identified directly or indirectly, in
particular by association with an identifier such as a name, with an
identification number, with location data, with an online identifier
or with one or more special features, which express the physical,
physiological, genetic, mental, economic, cultural or social identity
of this natural person. Processing means any operation or series of
operations performed with or without the aid of automated processes
in connection with personal data such as collection, organization,
ordering, storage, adaptation or modification, reading, querying,
use, disclosure by submission, dissemination or another form of
provision, reconciliation or association, restriction, erasure or
1. Who is responsible for data processing and whom can I contact?
Responsible for the processing of your personal data is:
AUDI AG, Auto-Union-Straße 1, 85045 Ingolstadt, Germany.
If you have concerns about data protection, you can also contact our
company data protection officer:
AUDI AG, Datenschutzbeauftragter, Auto-Union-Straße 1, 85045 Ingolstadt
If you want to assert your privacy rights, please use the contact
There you will find more information on how to assert your privacy rights.
If you have general questions about this Privacy Notice or the
processing of your personal data by Audi AG, please use the following
Audi Kundenbetreuung Deutschland, Postfach 10 04 57, 85045 Ingolstadt
2. Which data do we process and from which sources do they come from?
2.1 Use of the website
Basically, you can use the website for registration without providing
personal information. However, the creation of a route and the
subscription to the newsletter requires the provision of personal
data (see section 2.2).
Each time you use the website, your Internet browser automatically
transmits certain information and stores it in so-called log files.
In particular, the following information is transmitted automatically:
IP address (internet protocol address) of the terminal from which
the online service is accessed;
Internet address of the website from which the online service was
called (so-called origin or referrer URL);
- Name of the service provider used to access the online offer;
- Name of the retrieved files or information;
- Date and time and duration of the call;
- Transferred amount of data;
Operating system and information about the Internet browser used,
including installed add-ons (e.g. for the Flash Player);
Http status code (for example, "request succeeded" or
"requested file not found”)
In the log files, the above data is stored without your complete
IP address, so that no conclusion on your IP address is possible.
2.2 Creation of a route and newsletter registration
Creating a route: This website offers the possibility to create
an individual route. We process the data provided by you in connection
with the use of the service (e-mail address, name, information entered
regarding interests, duration and place of departure) for the purpose
of sending the route as part of the fulfillment of the contract for
the service (art. 6 para. 1 cl. 1 letter B DSGVO).
Newsletter registration: This website offers the possibility to order
a newsletter. We process the data provided by you in connection with
the newsletter registration (e-mail address, name) for the purpose
of sending the newsletter within the scope of your given consent
(art. 6 para. 1 cl. 1 letter a DSGVO). For the activation of the
newsletter, we use the so-called double-opt-in method, i.e. we will
send you an e-mail to the given e-mail address with a request for
confirmation of your consent. You can revoke your consent to AUDI AG
with effect for the future at any time without stating reasons, e.g.
via the link “unsubscribe”, embedded in every newsletter, or via our
customer support. If you unsubscribe from the newsletter, your
personal data will be deleted unless we process your data on the basis
of another legal basis or if there are storage requirements.
3. For what purposes do we process your data and on which legal basis?
3.1 Use of the website
We process your personal data on the basis of the following legal
bases for the following purposes:
||Legitimate interest regarding balancing of interests
Provision and delivery of various services and functionalities,
e.g. creation of a route
||Fulfillment of the contract
Provision of the website for the general public and for the
purpose of contact possibilities for customers and
||Fulfillment of the contract, balancing of interests
We have a legitimate interest in providing an Internet presence,
including to unregistered users, to provide general information
about our company.
Collection of statistical information on the use of the
website (so-called web analysis)
||Balancing of interests
We have a legitimate interest in receiving information about
the use of the Website, in particular to improve our
Identify disruptions and ensure system security, including
detection and tracking of inadmissible access attempts and
access to our web servers
Fulfillment of our legal obligations in the area of data
security and balance of interests
We have a legitimate interest in eliminating disruptions,
ensuring system security, and detecting and tracking
inadmissible access attempts.
|Upholding and defending our rights
||Balancing of interests
We have a legitimate interest in asserting and defending
Sending product information, newsletters, advertising and
We always process your personal data for a specific purpose and
only to the extent necessary for the fulfillment of this purpose.
3.2 Is there an obligation to provide personal data?
When using the website, you only need to provide the personal data
necessary for the use of the services (creation of a route, newsletter
registration) or for the collection of which we are legally obliged.
If you need to provide us with personal data based on a legal or
contractual obligation, we will point this out to you when collecting
the data with reference to the respective obligation. If you do not
provide us with the respective data, certain services may not be
4. Who gets my data?
Service providers (so-called data processors) employed by us and
acting on behalf of the company may receive data for these
purposes. These include:
- Tracking service providers
- Web agencies
- Hosting providers
In addition, we pass on your personal data in individual cases to the
following recipients or categories of recipients who act as data
- Authorities under their jurisdiction (e.g. tax office, police, prosecution),
- Other third parties, as far as you instruct us to pass on data or give your consent
5. How long will my data be stored?
We store your data for as long as is necessary for the provision of our
services to you and for the duration of the relevant statutory retention
obligations (up to 10 years). In addition, the storage period is also
judged by the statutory limitation periods (up to 30 years, regular
limitation period 3 years).
In certain circumstances, your data must also be kept longer, e.g.
when a so-called legal hold or litigation hold (i.e. a prohibition
of data deletion for the duration of the proceedings) is ordered in
connection with an administrative or judicial proceeding.
6. What rights do I have?
As the data subject you are generally entitled to the following
data protection rights:
You have the right to request information about the data stored
about you at Audi AG and the extent of the data processing and
transmission provided by Audi AG and to obtain a copy of the
personal data stored about you.
You have the right to demand the rectification of your incorrect
personal data as well as the completion of incomplete personal
data stored about you by Audi AG without delay.
You have the right to demand the immediate deletion of the
personal data stored about you by Audi AG, if the legal
requirements are met.
This is especially the case when
If we have forwarded your data to third parties, we will inform
you about the deletion, insofar as required by law.
Your personal information is no longer needed for the
purposes for which it was collected;
The legal basis for processing was your consent only and
you have revoked it;
You have objected to a consideration based on the legal
basis balance of interests for personal reasons and we
cannot prove that there are legitimate reasons for
- Your personal data has been processed unlawfully; or
Your personal information must be deleted to comply with
Please note that your cancellation right is subject to
restrictions. For example, we may not or must not delete data
that we still need to retain due to legal retention periods.
Even data that we need to assert, exercise or defend legal
claims are excluded from your cancellation right.
|Restriction of processing:
You have the right to request, under certain conditions, the
restriction of processing (that is, the marking of personal
data stored in order to limit your future processing).
The requirements are:
In the event of a restriction of the processing, the data will
be marked accordingly and will be processed - except for their
storage - only with your consent or for the assertion, exercise
or defense of legal claims or to protect the rights of another
natural or legal person or for reasons of important public
interest the EU or an EU Member State.
The accuracy of your personal data is disputed and Audi AG
must verify the accuracy of your personal data;
the processing is unlawful, but you refuse to delete the
personal data and instead require the restriction of the
use of personal data;
Audi AG no longer needs your personal data for processing
purposes, but you need the data to assert, exercise or
defend your legal rights.
You have filed an objection against the processing and it
is not yet certain whether the justified reasons of Audi AG
To the extent that we automatically process your personal
information provided to us based on your consent or contract
with you (including your employment contract), you have the
right to receive the data in a structured, common and machine-readable
format and transmit that data to other persons responsible
without obstruction by the Audi AG. You also have the right to
obtain that the personal data are transmitted directly from
Audi AG to another person responsible, insofar as this is
technically feasible and provided that this does not affect
the rights and freedoms of other persons.
If we process your personal information on the basis of legitimate
interests or in the public interest, you have the right to
object to the processing of your personal data for personal
reasons. In addition, you have an unrestricted right to
objection if we process your data for our direct mail. Please
see our separate note in the section "Information about your
right to object".
In certain cases, we also grant you, beyond the privacy settings,
an additional unlimited right of objection within the scope of
the balance of interests. We will inform you about this in the
section "Special Information".
|Revocation of consent:
If you have given consent to the processing of your personal
data, you can revoke it at any time. Please note that the
revocation only works for the future. Processing that occurred
before the revocation is not affected.
In addition, you have a right of appeal to a data protection
supervisory authority if you believe that the processing of your
personal data is unlawful. The right of appeal is without
prejudice to any other administrative or judicial remedy.
The address of the data protection supervisory authority
responsible for Audi AG is:
Bayerisches Landesamt für Datenschutzaufsicht
Promenade 27 (Schloss)
6.1 Information about your right to object
Right of objection for personal reasons
You have the right to object to the processing of your personal
data for reasons that arise from your particular situation. The
prerequisite for this is that the data processing takes place in
the public interest or on the basis of a balance of interests.
This also applies to profiling.
In the event of an objection, we will no longer process your
personal data. Unless,
we can demonstrate compelling legitimate grounds for the
processing of these data that outweigh your interests,
rights and freedoms, or
your personal data serves to assert, exercise or
defend legal claims.
Exercise of the right of opposition
The objection can be made without any form and should be made as
far as possible to the contact details listed in this
7. Special information - cookies
We use technologies on our website to facilitate the use of the
website, to improve its user-friendliness and to provide various
functionalities (and to make the website as a whole more
user-friendly, effective and secure). Such technologies include
e.g. Cookies, pixels and scripts (hereinafter referred to
Cookies are small data sets that are stored on your device and
that contain data such as: For example, personal page settings
and credentials. This record is generated and sent to you by the
web server with which you have established a connection via
your web browser.
Basically, the call of our web pages is possible without cookies.
However, if you would like to make full use of the functionalities
of our websites, you should accept the cookies that make the use of
certain functions possible or more convenient.
By default, most web browsers are set to automatically accept all
time with a view to the future by setting your browser to accept no
or only specific cookies or to notify you when cookies are sent. As
a result, you may not be able to fully use all the features of our
websites. As far as you accept cookies according to your browser
settings, you agree with the use of these cookies with the use of
Please note that the settings in your browser always only affect the
respective browser. If you use different browsers or devices, you
have to make the settings again. In addition, you have the option
to delete cookies from your memory at any time. For information about
the cookie settings, their changes and the deletion of cookies, please
refer to the help function of your web browser.
These cookies are indispensable for the website to work.
Without these cookies, services would not work.
These cookies enable a website to save information already
provided (such as user names, configurations) and provide users
with enhanced, more personalized features.
These cookies are used to improve the usability of our website
and thus the user experience. They collect information about the
usage of our website, number of visits, average time spent,
pages viewed. Performance cookies help us to, for example,
identify the most used elements of the website and to further
develop the website according to your needs
In addition, we use so-called analysis cookies in connection with the
web analysis (see also the section user tracking).
Cookies can be permanent or temporary. So-calles persistent cookies
store a file for a certain period until the expiration date (or
until you delete it before) of the cookie on your device. Thus,
e.g. language settings are saved so you do not need to redeploy
them for our website. A so-called session cookie temporarily stores
a session ID while you are active on the website. This prevents
e.g. if you change pages, that you need to log in again. Session
cookies are deleted at logout or lose their validity as soon as your
Cookies can also be used as third-party cookies. Third-party
cookies are provided by providers other than the operator of the
website. For example, they can be used to collect information for
advertising, custom content, and web statistics.
8. Special information - user tracking
On this website, using the web analysis service software Matomo
(www.matomo.org), a service of the provider InnoCraft Ltd., 150
Willis St, 6011 Wellington, New Zealand ("Matomo"), data is
collected and stored based on our legitimate interest in the
statistical analysis of user behavior for optimization and marketing
purposes pursuant to art. 6 para. 1 letter f DSGVO. From this data,
pseudonymised usage profiles can be created and evaluated for the
same purpose. Cookies can be used. Cookies are small text files
stored locally in the cache of the site visitor's Internet browser.
The cookies enable, among other things, the recognition of the
Internet browser. The data collected by Matomo Technology (including
your pseudonymized IP address) will be processed on our servers.
Of course, as a user of our website, you have the option to refuse
to accept cookies via your browser settings at any time. By default,
most browsers allow cookies to be stored. Changing this setting may
result in functional limitations in our offerings. You may, at any
time, object to this recording - the data generated by the cookie
and related to your use of the website - to Matomo, as well as the
processing of such data by Matomo, by setting an opt-out cookie
generated for this purpose. For this, please use the button "You are
currently opted in. Click here to opt out" at
Please note that your opt-out cookie opt-out only works if your
cookie, use another browser or change the device, you must again
object to the use of Matomo. Please note that if you delete all of
your cookies, the above cookie will also be deleted and must